One of the trends we continue to see is the increased use of video for physician education, clinical trial recruitment and providing of healthcare information. Video lends itself well to a marketing strategy, not only does it engage on a personal level but facilitates the explanation of complex information.
Sally Church on Pharma Strategy Blog highlights the social media strategy and video by Dr Anas Younes (@DrAnasYounes) from MD Anderson Cancer Center in Houston, TX.
As Sally notes, “slowly but surely, we are seeing more use of social media in one area where I really think it can help a lot – clinical trials.”
Dr Younes’ video explains the opportunity to participate in clinical trials with new agents to treat Peripheral T-Cell Lymphoma (PTCL), a rare blood disease.
It is a short video well worth watching and forwarding on to others.