July 9th, 2011
One of the trends we continue to see is the increased use of video for physician education, clinical trial recruitment and providing of healthcare information. Video lends itself well to a marketing strategy, not only does it engage on a personal level but facilitates the explanation of complex information.
Sally Church on Pharma Strategy Blog highlights the social media strategy and video by Dr Anas Younes (@DrAnasYounes) from MD Anderson Cancer Center in Houston, TX.
As Sally notes, “slowly but surely, we are seeing more use of social media in one area where I really think it can help a lot – clinical trials.”
Dr Younes’ video explains the opportunity to participate in clinical trials with new agents to treat Peripheral T-Cell Lymphoma (PTCL), a rare blood disease.
It is a short video well worth watching and forwarding on to others.
Filed under Pharma Strategy Blog Posts.