Using Pharma Social Media for #ASCO11 Conference Coverage

Sally Church, Pharma Marketing Strategy Consultant, @MaverickNYI tweet therefore I am!  Sally Church who has a lot of experience in pharma social media, was recently featured in the May 31st bulletin of the National Cancer Institute (NCI).

In an excellent article by Edward Winstead, entitled “Scientific Meetings through the Lens of Twitter”, Sally is quoted on how Twitter has been used to share information at the recent 2011 annual meetings of the American Association for Cancer Research (AACR) and American Urological Association (AUA).

With multiple scientific sessions taking place in parallel at conferences, live-tweets from participants do allow you to follow what is happening elsewhere, and indeed may stimulate you to change session (to a more interesting one).

If you can’t be present at a meeting, following the conference on twitter, gives you insight into some of the key messages. However, there’s only so much that can be said in 140 characters, so tweets are not likely to replace more in-depth blog posts. Also, like listening in on a conversation, what is tweeted cannot necessarily be relied upon.

Sally will be live-tweeting from the forthcoming 2011 annual meeting of the American Society of Clinical Oncology. She will also be aggregating, on Pharma Strategy Blog, the tweets of others who are using the hashtag #ASCO11.  “Check it out!” as Sally would say.

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