Posts tagged ‘social media strategy’
One of the trends we continue to see is the increased use of video for physician education, clinical trial recruitment and providing of healthcare information. Video lends itself well to a marketing strategy, not only does it engage on a personal level but facilitates the explanation of complex information.
Sally Church on Pharma Strategy Blog highlights the social media strategy and video by Dr Anas Younes (@DrAnasYounes) from MD Anderson Cancer Center in Houston, TX.
As Sally notes, “slowly but surely, we are seeing more use of social media in one area where I really think it can help a lot – clinical trials.”
Dr Younes’ video explains the opportunity to participate in clinical trials with new agents to treat Peripheral T-Cell Lymphoma (PTCL), a rare blood disease.
It is a short video well worth watching and forwarding on to others.
Sally Church is recognized as influential in pharma social media circles. She’s appeared on CNBC to talk about FDA Social Media Guidance, and has been recognized as one of the leading women of Twitter.
She frequently writes on Pharma Strategy Blog about what’s happening in the fast paced world of social media, and the impact this may have on the pharmaceutical industry.
In a recent blog post on “mobile health and the impact for pharma“, Sally looks at research published earlier this week by the Pew Internet & American Life Project on “how social media is changing the way we interact and do a lot of things.”
Sally discusses in her post on Pharma Strategy Blog the key trends highlighted by the Pew research and the opportunities this presents for Pharma marketing.
The fact that more of us are gathering health information online has important implications for Pharma and their agencies. Sally offers insight into where the opportunities are for pharma social media strategy development.
Pieter Droppert on Biotech Strategy Blog has also looked at the Pew Survey, and picks up on how video is becoming increasingly important in the search for health information. Pieter previously wrote about the opportunities for using video to recruit for cancer clinical trials.
You can read Pieter’s post on “how people are using social media to find health information” on Biotech Strategy Blog.
Icarus Consultants congratulates Sally Church (@MaverickNY) on being recognized as one of “The Nifty 50 Top Women of Twitter for 2011“.
Sally is well known within Pharma social media circles and has also appeared on CNBC to talk about FDA Social Media policy.
We applaud Sally for all her engagement in social media that reflects her passion and knowledge about the pharmaceutical industry and in particular oncology, hematology science, marketing and new product development.
If you have a forthcoming conference, Sally is available for speaking opportunities to share her insight about social media strategy and marketing in the pharma industry.
One of the rate limiting steps in bringing new drugs to market is the time to accrue patients into clinical trials for registration. As the use of social media continues to evolve in the pharmaceutical industry, one area where it may have an impact is to educate patients about clinical research, and share information on trials that are enrolling.
Pieter Droppert on Biotech Strategy Blog looks at the use of social media in cancer treatment. It is estimated that only 3-5% of cancer patients participate in clinical trials.
Using Storify, a new online tool that aggregates information across various social media such as Twitter, Facebook, YouTube, Pieter looks at how social media is being for clinical trial education and recruitment. You can read more on Biotech Strategy Blog.