Posts tagged ‘pharma consultants’
Have you noticed that when you search for something on the web, the results now frequently contain videos to watch?
We at Icarus Consultants believe this trend towards video based information is set to continue.
It is perhaps not surprising given that anyone can easily shoot video on a home computer or iphone. Storytelling using video and audio is simply more engaging than just reading.
I don’t think it will be too long before we see more pharma/biotech companies with their own channels on YouTube and other social media platforms. The advantage of video is that once it has been uploaded to YouTube or Vimeo, it can easily be embedded or shared on other sites such as Facebook.
As Sally Church noted on Pharma Strategy Blog when discussing Antibody Drug Conjugates, video lends itself well to physician education and discussing complex mechanisms of action. However, she notes that pharma and biotech companies still “have a long way to go yet in terms of how they can help improve learning about the science behind new cancer treatments.”
To enhance our video capabilities, Pieter Droppert recently spent 5 days on the Columbia Journalism School Digital Media Boot Camp.
He wrote a daily report about his experiences on Biotech Strategy Blog.
- Day 1 – camera set-up and technique
- Day 2 - lighting & sound
- Day 3 - field shooting
- Day 4 - video editing and Final Cut Pro
- Day 5 – production of final video
The boot camp took participants through the production of a video project from camera technique, composition, framing, lighting to shooting video and editing in Final Cut Pro.
You can watch Pieter’s course project on the smoking ban in New York City parks below:
One of the many services we offer life science, pharmaceutical and biotechnology companies is help with market entry into the United States.
The typical client is a medium-large European company that has little presence in the U.S. but sees the market opportunity.
We leverage our industry knowledge and contacts to generate a custom market entry strategy that assesses the market opportunity, competition, barriers to entry and provides options on how to move forwards. One size definitely does not fit all.
Networking is key to success in the United States, so we are delighted to have been invited by the British Consulate General in New York to a networking reception tonight to promote UK/US business opportunities.
Many thanks to UK Trade and Investment for the invitation.
Published by Sally Church on Pharma Strategy Blog