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Posts tagged ‘Pew Internet & American Life’

Developing a Pharma Social Media Strategy

May 13th, 2011

Daedalus

Sally Church is recognized as influential in pharma social media circles.  She’s appeared on CNBC to talk about FDA Social Media Guidance, and has been recognized as one of the leading women of Twitter.

She frequently writes on Pharma Strategy Blog about what’s happening in the fast paced world of social media, and the impact this may have on the pharmaceutical industry.

In a recent blog post on “mobile health and the impact for pharma“, Sally looks at research published earlier this week by the Pew Internet & American Life Project on “how social media is changing the way we interact and do a lot of things.”

Sally discusses in her post on Pharma Strategy Blog the key trends highlighted by the Pew research and the opportunities this presents for Pharma marketing.

The fact that more of us are gathering health information online has important implications for Pharma and their agencies. Sally offers insight into where the opportunities are for pharma social media strategy development.

Pieter Droppert on Biotech Strategy Blog has also looked at the Pew Survey, and picks up on how video is becoming increasingly important in the search for health information. Pieter previously wrote about the opportunities for using video to recruit for cancer clinical trials.

You can read Pieter’s post on “how people are using social media to find health information” on Biotech Strategy Blog.