Tag Archives | Biotech Social Media

Video Marketing to recruit Lymphoma PTCL Clinical Trials

One of the trends we continue to see is the increased use of video for physician education, clinical trial recruitment and providing of healthcare information. Video lends itself well to a marketing strategy, not only does it engage on a personal level but facilitates the explanation of complex information. Sally Church on Pharma Strategy Blog […]

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Self-educated patients are the future of cancer care

On Pharma Strategy Blog today, Sally Church (@MaverickNY) has shared a video from TEDxOverlake (@TEDxOverlake) by Jack West MD (@JackWestMD) that is well worth watching. Dr West heads up the non-profit Global Resource for Advancing Cancer Education (GRACE) on which Sally is a board member. He is also a regional expert in lung-cancer based in Seattle. […]

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Developing a Pharma Social Media Strategy

Sally Church is recognized as influential in pharma social media circles.  She’s appeared on CNBC to talk about FDA Social Media Guidance, and has been recognized as one of the leading women of Twitter. She frequently writes on Pharma Strategy Blog about what’s happening in the fast paced world of social media, and the impact […]

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