All those in the pharma/biotech industry who perform market research will be familiar with ESOMAR, the worldwide organization whose code of practice governs how we conduct market research.
So, we are pleased to be invited to the ESOMAR – Best of New York, 2011 event to be held at the offices of Microsoft in NYC, later today. Networking opportunities are always welcome, and Pieter Droppert from Icarus will be attending.
The meeting has four speakers covering a wide range of topics, including employing robots to mine twitter, and how to draw on the wisdom of crowds to generate winning concepts. It is good to have an opportunity to hear what other market research practitioners are doing outside of the pharma/biotech industry.
Information about the key opinion leader (KOL) market research services that Icarus Consultants offers can be found here.