Pharma & Biotech Messaging – what makes the news?

One element of brand positioning is ensuring that the messages about your product and how your customer sees it, are consistent. Messaging whether it be in the form of adverts, press releases or what key opinion leaders say is key to success in today’s information world.

Pieter Droppert on Biotech Strategy Blog, in his first video, outlines why he is attending Health Journalism 2011 in Philadelphia later this week.  The annual meeting of the Association of Health Care Journalists offers the opportunity to see how the news makers approach topics.

You can see Pieter’s first video blog post below.  Although video blogging takes longer to produce than writing a blog post, it is more engaging and we believe it is the way of the future.  What do you think?


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