EHA 2011 European Hematology Association Conference News

In case you missed the 16th Congress of the European Hematology Association (EHA) that took place this past weekend in London, Sally Church has produced a video blog with her highlights from the meeting.

It’s tough doing ASCO and EHA back-to-back, but Sally is a seasoned road warrior. In the video we even see her working on the plane!

In her video blog, Sally talks about new data from the Congress in AML,  systemic anaplastic large cell lymphoma (sALCL), and how pharma/biotech companies can do more with their drug packaging to help promote patient adherence to drug treatments.

Sally formerly worked at Novartis Oncology on imatinib (Gleevec®) in CML, so has expertise in this field. You can read more about EHA and hematology new products on Pharma Strategy Blog.

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