Biotech Marketing, Licensing & Business Development in action

Pieter Droppert has prepared a short (2 minute) video review of BIO 2011, in which he notes that one of the major themes of the meeting was facilitating partnering, licensing & business development discussions between pharmaceutical and biotechnology companies.

Astra Zeneca tweeted that they had 500 partnering discussions planned, a number that is perhaps not so surprising in light of their pipeline and patent cliff over the next few years.

Another major focus of BIO was the marketing of biotechnology regions that takes place in the exhibit hall and at satellite events.  Pieter has written in more detail on Biotech Strategy Blog about the session on innovation he attended, networking opportunities and the face of biotech social media.

His not too serious BIO 2011 video, that you can watch below, captures what he thought of the meeting as a first-time attendee.

We wish our Canadian clients a Happy Canada Day today and our United States clients an enjoyable Independence Day weekend.  Icarus Consultants will be open for business again on Tuesday, July 5th.

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